Your website provides an avenue to showcase your product or service. It also helps you engage with potential customers. But this is the tip of the iceberg.
Your website can also provide you with a wealth of information. Using this data can help you attract more customers and increase sales.
However, it can only be a powerful tool if there are certain elements in place. After a bad experience on a site, 88% of consumers are less likely to visit that site again. This is the last thing you want for your business.
But how do you ensure every visitor has a memorable experience? By arming yourself with the information you need to improve the user experience on your site. This includes learning more about SEO, local SEO, PPC, and how social media can drive traffic to your site.
Data from your website can also help you to develop your content marketing strategy. This may seem like a lot to figure out. But you can learn about all these things and more at Semrush Free Academy.
This free internet training can elevate your website and business. You and your staff need the top ten internet and website traffic training to rebuild your business after the pandemic. We searched for you and recommend the free Semrush Academy. Here is our top ten courses. Let us know what you think in the comments box at the foot of the article.
We are so impressed with the quality of the material of Semrush we became an affiliate to recommend their products, services, support and training to freelancers and small and medium businesses (SME). We reveal that as affiliate we are paid commission for referrals. The following link to user feedback provides an overview of why they are considered the top ranking Online Visibility Management and Content Marketing Platform:
1. Semrush Content Marketing Toolkit Course
Great content marketing can bring your customers closer to purchasing your product or using your service. As they learn more from your content they move from one stage of the sales cycle to the next. But you have to provide the right content.
This course shows you how. The course modules include:
- Content Analysis and Optimization
- Content Research and Ideation
- Content Distribution
- Content Performance and Management
This three-hour, nine-lesson course will help improve your content marketing efforts. Check it out by clicking on the link below:
2. Semrush Social Media Toolkit Course
What does social media have to do with an SME internet strategy? A lot! Do this course and you’ll find out why.
This two-hour, five-lesson course, will delve into strategy and scheduling. It will also look at analyzing your performance and reporting.
This course will have you creating great social media content plans. These plans will complement your content marketing strategy. Click on the link below:
3. Semrush SEO Toolkit Course
Search engine optimization (SEO) isn’t just a trend. There’s a reason why you’ll find the term in any article related to website traffic. Perfecting your SEO game can improve your ranking on search engine results pages (SERPs).
Semrush’s three-hour course with 14 insightful lessons will provide you with all the tools you need to achieve this. You’ll learn how to:
- Build and analyze your SEO campaign
- Manage it well for the best results
- Track and adjust based on your results
The knowledge you’ll receive in this course will ensure your SEO campaign is successful.
4. On-Page and Technical SEO Course
Optimal health should be a priority to perform your day-to-day activities well. The same is true for your website health.
This course will show you how to keep your website performing well. It’s a one-hour course with seven lessons.
You’ll learn about technical SEO including crawl-ability and HTTPS issues. You’ll also learn about:
- Creating content that’s SEO-friendly
- Removing on-page errors
- On-page optimization
All these tools will help you identify on-page signals that may affect your web traffic.
5. Audit Your Online Visibility With Semrush
This shorter, one-hour course has four lessons. It complements the Semrush courses related to SEO and keywords. It also delves into backlinks and site health. The course will help you to:
- Successfully audit your site’s performance
- Determine your current backlink score and make the necessary adjustments to improve it
- Build reports
It’s a perfect introduction to some of Semrush’s most effective tools. They can all help your business.
6. Mobile, International, and Local SEO Course
Location! Location! Location! It matters when it comes to website traffic as well.
Regardless of your location, this course will teach you how to improve your site’s visibility. Semrush tools can increase your international, local and mobile traffic.
The key to it all is through:
- Local SEO
- Mobile SEO
- International SEO
You’ll be well-versed in all after this one-hour, eight-lesson course.
7. PPC Fundamentals Course With Joel Bondorowsky
Learn all about the basics of pay-per-click (PPC) with advertising specialist, Joel Bondorowsky. He’ll give an informative overview and delve into strategy. He’ll also cover search advertising and shopping campaigns.
It’s a lot to go through, but you’ll be able to cover it over five hours in 36 lessons. It’s a great course that lets you learn from one of the best, for FREE.
8. Competitive Analysis and Keyword Research Course
It’s important to know how your online strategy compares to your competitors’. This course will show you ways to do that. It’s one hour and includes seven lessons.
You’ll learn about competitive analysis. This will help you examine competitors’ backlink profiles and keywords.
You’ll also get an in-depth guide to keyword research. You’ll learn how to select ones that will help your ranking.
If you’re ready to outperform your competition, this course is for you.
Competitive Analysis and Keyword Research Course
9. Link Building Course
You can enhance your content with link building. But it must be strategically done, otherwise, it can affect your ranking. This course teaches you how to do it right.
It will look at:
- Backlink Research and Bulk Backlink Analysis
- How you can avoid Google penalties
- Internal Linking
- Link Building
- Backlink Gap Analysis
You’ll cover it all in this one-hour, five-lesson course.
10. Rank Tracking Course
This is a short, 30-minute course with two lessons. But it will teach you all you need to know about rank tracking. The first module will show you how to track your site’s ranking for target keywords daily.
You’ll be able to compare this to what your competitors are doing. It will also show you how to stay on top of Google’s updates. This is important so that you’ll catch changes that may affect your ranking.
Benefits of Free Internet Training
There are many benefits of free courses. They are accessible and provide a variety of options for you to grow and improve your business. They also:
- Give you the freedom to learn what you want, when you want
- Can be just as interactive as paid courses
- Save you money, while increasing your skill level
Letting Semrush Free Academy Work for You
It’s easy to get access to new courses every day. Semrush is always adding to their Academy’s course content. Their full list of available courses is readily available
It’s always great to learn, especially if it includes lessons that can help your business. It’s even better when this new knowledge doesn’t require a substantial investment. Semrush Free Academy provides free courses to help businesses with their SEO, local SEO, and content marketing.
Their free internet training can help improve your strategy when it comes to PPC and social media as well. It’s a great way to boost your website traffic.
You can stay up to date on new courses with Freelance-Work-Guide.com. We provide you with all the tools you need to make your business stand out. Contact us to let us know what other resources you need for your business.
